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The Makeup of Action Figure Sales: Who's Collecting What in 2024!

Posted by Collector Dude Down under on

In the world of action figures, collectors are drawn to a diverse array of iconic franchises, each with its own rich history and passionate fanbase. From the epic battles of Star Wars to the heroic adventures of Marvel superheroes, there's something for everyone in the world of collectible figures. Let's delve into the makeup of action figure sales and discover who's collecting what based on actual sales volume, as a bouns we have added the percentage of the market each franchise is grabbing.

1. Star Wars - 709,055 (37%)

Leading the charge is the legendary Star Wars franchise, capturing the hearts and imaginations of fans across the globe. With its iconic characters, epic battles, and rich mythology, Star Wars continues to be a powerhouse in the world of action figure sales, appealing to fans of all ages.

2. Marvel - 503,221 (26%)

Hot on the heels of Star Wars is the Marvel universe, home to a vast array of superheroes and villains. From Spider-Man to the Avengers, Marvel's action figures fly off the shelves, offering fans the chance to bring their favorite comic book characters to life in stunning detail.

3. Transformers - 97,622 (5%)

Robots in disguise make their mark with the Transformers franchise, beloved for its epic battles between Autobots and Decepticons. With their intricate designs and impressive transformations, Transformers action figures continue to captivate collectors young and old.

4. G.I. Joe - 216,028 (11%) 

The Real American Hero marches into fourth place with the G.I. Joe franchise, known for its diverse cast of military heroes and villains. With their detailed uniforms and impressive weaponry, G.I. Joe action figures remain a staple in many collectors' displays.

5. Masters of the Universe - 147,885 (8%)

He-Man and the Masters of the Universe make their presence known with their action figures, transporting fans to the magical world of Eternia. With their iconic characters and epic battles between good and evil, Masters of the Universe figures continue to hold a special place in the hearts of collectors.

6. Teenage Mutant Ninja Turtles - 44,994 (2%)

Cowabunga! The Heroes in a Half Shell leap into action with their Teenage Mutant Ninja Turtles action figures. With their colorful personalities and martial arts skills, the Turtles continue to be a favorite among collectors of nostalgic '80s and '90s memorabilia.

7. Power Rangers - 34,366 (2%)

Morphinominal! The Power Rangers burst onto the scene with their action-packed adventures and colorful costumes. With their dynamic poses and interchangeable weapons, Power Rangers action figures offer fans the chance to recreate their favorite battles from the beloved TV series.

8. DC - 150,557 (8%)

Rounding out our list is the DC universe, home to iconic superheroes like Batman, Superman, and Wonder Woman. With their timeless appeal and rich mythology, DC action figures continue to be a popular choice among collectors of comic book memorabilia.

The makeup of action figure sales reveals a diverse landscape of beloved franchises, each with its own legion of dedicated fans. Whether you're a fan of space opera, superheroics, or epic battles between robots and aliens, there's a figure out there for you. So, whether you're adding to your collection or just starting out, may your shelves be filled with the heroes and villains that inspire you to embark on your own epic adventures.


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